Geva Celebrates Rochester

Coffee Connections meeting an audience member during the first week of Hair.

We at Geva have always celebrated our community.  The way we select our productions, for example – by looking at what is being discussed in our world, in our country, and in our community – ensures that the audience experience is a fuller, richer one.

This season, we welcome community businesses and organizations into our theatre to meet our audiences face to face. Each night during the first week, a different local company is featured. They are sharing their wares and their stories with our audiences prior to performances. It’s called “Made in Rochester” and we are shining lights on Coffee Connection, a non-profit coffee roaster with two local shops that empowers women on their journey to sustainable recovery from addiction; Julia K Catering, a professional catering firm providing custom designed menus for all kinds of social events;  Fairport Brewing, one of the area’s most vibrant beer (and kombucha) crafters with locations in Fairport and Downtown Rochester; Living Roots Wine & Co., the only urban winery in the Finger Lakes Region with a tasting room in the Neighborhood of the Arts; and Black Button Distilling, Rochester ‘s first grain to glass craft distillery which uses more than 90% New York State ingredients to make their spirits. (They have recently purchased land locally to grow their own juniper berries for their gin.)

Through “Made in Rochester,” we are bringing some of the best of what Rochester has to offer directly to our audiences, giving both audiences and vendors a richer, fuller experience right here in our building.  We’re so happy to help raise awareness of some of the great things happening in our community!